How to Make Search Engine Optimization Work for Your Business

     No matter the nature of your business, one thing is certain that it does need an online presence. And your business website is your full time sales agent. This means that your website must be easily reachable to billions of online users who are out there looking for your products and services. This is where Search Engine Optimization comes in “to put your business on the web map”
     Here are some basic aspects of SEO that you should consider adopting while developing your website in order to improve your ranking within the search engines like Google, Yahoo and Bing

   i. Keywords research

     Keyword research is one of the most important aspects of getting your website set up for good ranking. Your goal when carrying out keyword research should be finding those phrases that best describe the message of your website. Having identified those phrases, your next goal should be to research the web using effective keyword research tools in order to come up with long tail keywords that have high searches and low competition.

Keyword research is a process which can be time consuming. However, doing this research upfront will most certainly make a great impact in your search engine rankings.

     ii. Generate an SEO friendly title tag

You need to create a title tag that is rich in keywords and have it incorporated in the head section of your HTML document or in the title section of your website configuration.

     iii. Create an SEO friendly description Meta tag

Consider creating a “Description Meta Tag” that is equally rich in keyword and include it in the head section of your HTML document or within your web configuration. Description Meta tag is a one or two word statement describing your webpage. It is crawled by the search engines to reveal the kind of keywords contained in your web page.

     iv. Have a keyword anchor text

Use your keywords in your linking structure. These are the words that will instruct the search engines on what the user is looking for based on the “click” action

     v. Use full URL linking

Make it as easy as possible for webpage crawling robots to locate all the pages on your website. To realize this, you need to ensure that all your links are referred to using their full URL when creating your linking structure.

      vi. Present SEO friendly content that is of good quality

Search engine robots are not daft. The algorithms that they generate are being continuously undergoing improvements and updated in order to find quality content for their users. You need to conduct a periodic keyword research in order to upgrade the quality of your content. This will make your marketing effort relevant as well as yield long-term success to your business.

Do not spam your website with keywords as this can attract a penalty of low ranking or complete removal of your site from search engine indexing.